Hudson County Consortium: Storytelling for Business

Storytelling for Business



How well you communicate can make or break your professional career. It directly influences how others view your work and performance—as well as your prospects for career advancement and mobility. “Storytelling” is not a skill generally taught in business communications courses, but it can be the most valuable skill in the office, the boardroom or on a job interview. Stories make us experience information, as opposed to just consuming it. In 2018, the ability to stand before an audience in whatever the setting, and communicate in a clear, concise and compelling manner has never been a more valuable skill.